London, United Kingdom — May 15, 2026 — VB Distribution (Vapes-Bars Ltd) today announced the appointment of Natalia Gosciniak as Chief Executive Officer as part of the company’s ongoing governance and corporate development programme.
Natalia Gosciniak has been instrumental in shaping the company’s strategic development and governance framework, helping to define its long-term direction.
As CEO, she will lead VB Distribution across operations, organisational development, and commercial growth.
Commenting on the appointment, Natalia Gosciniak said:
© Credits: VB Distribution
“VB Distribution has established itself as a global distributor for a growing portfolio of brands across multiple categories, and it’s a privilege to take on the CEO role at this stage of its journey. With major investments underway across our infrastructure and operations, we are building the foundations for a stronger, more sustainable phase of growth.”
As part of the leadership transition, founder Adam Matliwala will move into the role of Chairman, where he will continue to focus on strategic oversight and long-term business development initiatives.
VB Distribution is a UK-based multi-category distribution and infrastructure business supplying major supermarket, wholesale, convenience, and independent retail partners, with over 50,000 retail shelf placements across the UK alone and annual turnover approaching £500 million.
The leadership transition forms part of a broader governance enhancement programme supporting the company’s long-term corporate and public market ambitions.
About VB Distribution
VB Distribution (Vapes-Bars Ltd) is a UK-based multi-category distribution and infrastructure company, operating across wholesale, convenience, retail, and independent trade channels globally.
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