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12 min.Read

Top 14 E-commerce Tools for Digital Entrepreneurs

By Manuela Willbold

The UK ranks as the third-largest e-commerce market globally, following China and the U.S., with its e-commerce revenue expected to reach $285.60 billion by 2025. In 2024, the UK is expected to have around 50 million E-commerce users, making non-digital buyers a minority within the population.

The UK’s e-commerce industry is booming, with businesses increasingly turning to digital platforms for customer engagement and sales growth. To succeed, using the right E-commerce tools is crucial. With countless options available, we’ve identified 14 essential tools that can boost your online presence, streamline processes, and drive growth.

As global e-commerce sales continue to rise, leveraging these tools can help UK digital entrepreneurs stay competitive and achieve long-term success. We have categorised the tools under broad divisions that can help a digital entrepreneur conduct their business online ranging from e-commerce design tools to payment portals etc. The tools listed under each category have been specially handpicked after considering their features, usability and reviews so that you can implement them in your e-commerce business from the start.

Disclaimer: The information provided here was correct at the date of publication but may be subject to change. The tools have been arranged in the order a digital entrepreneur shall need them to start an online business.

I. E-commerce Website Builders

1. Shopify

shopify-top-ecommerce-tool

If you are planning to take your business digital then the first thing you will need is a website and Shopify can help you with that. Shopify is a leading e-commerce platform offering a robust, customisable e-commerce website builder ideal for businesses of all sizes. With thousands of themes, apps, and easy-to-use drag-and-drop design tools, it allows users to create a unique online store without needing coding skills. Shopify supports seamless integration with third-party apps, offers secure payment gateways, and includes a free 3-day trial to test its features. Businesses can sell unlimited products online and in-store, manage their custom domains, and benefit from tools like SEO resources and fraud analysis. Its all-in-one solution makes Shopify a top choice for building a successful digital presence.

Price:

Basic pack at £19/month, Shopify pack at £49/month, Advanced pack at £259/month, & Plus pack at $2300/month. Click here to learn about individual plans.

Ratings & Reviews: 4.4 out of 5 stars with 4579 reviews on G2

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2. Wix

wix-best-ecommerce-tool

Digital entrepreneurs can take their businesses to greater heights by building a solid online presence using Wix. This is a versatile website-building platform designed for growth, combining powerful AI and intuitive tools to create custom sites for any need. Users can choose from over 900 free templates or build from scratch using the drag-and-drop editor. It provides secure web hosting, a custom domain, and built-in solutions for seamless business management. With features like SEO tools, omnichannel selling, and dropshipping, Wix helps businesses expand their reach. The platform ensures fast loading, enterprise-grade security, and 99.9% uptime, making it ideal for entrepreneurs and small businesses looking for a reliable, easy-to-use solution to grow online.

Price:

Light pack at £9/month, Core pack at £16/month, Business pack at £25/month, & Business Elite pack at £119/month. Click here to learn about individual plans.

Ratings & Reviews: 4 out of 5 stars with 1677 reviews on G2

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II. Content creation

3. Canva

canva-top-ecommerce-tool

Canva empowers digital entrepreneurs by streamlining content creation, enabling them to design polished visuals across multiple formats effortlessly. Tools like Magic Write generate copy instantly, while Magic Switch resizes designs for different platforms with ease, allowing entrepreneurs to craft engaging content swiftly. Canvas brand-approved templates and intuitive design tools eliminate creative roadblocks, making it possible for anyone to produce professional marketing materials, even without design experience. Its Content Planner further enhances efficiency by allowing users to schedule and post social media content directly, promoting timely audience engagement. With an expansive content library, collaborative features, and customisable templates, Canva accelerates consistent content creation, making it an invaluable asset for scaling creative output.

Price:

Start for free and upgrade to the Canva Pro pack at £100/user/year, and the Canva Teams pack at £90/user/year. Click here to learn about individual plans.

Ratings & Reviews: 4.7 out of 5 stars with 4290 reviews on G2

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4. Grammarly

grammarly-best-ecommerce-tool

Grammarly is an essential tool for digital entrepreneurs seeking to polish their writing and present a professional brand. Its free version helps users craft error-free content by refining spelling, grammar, and clarity, while also offering tone detection and 100 AI prompts to align messaging with the intended audience. Trusted by millions, Grammarly’s premium version enhances these capabilities, providing full-sentence rewrites, tone adjustments, and brand consistency tools perfect for maintaining a cohesive brand voice. Advanced features like enhanced English fluency, plagiarism detection, and access to 2,000 AI prompts ensure entrepreneurs create original, compelling content that resonates with the end audience.

Price:

Start for free and upgrade to the Pro pack at £10/member/month on annual billing. Click here to learn about individual plans.

Ratings & Reviews: 4.7 out of 5 stars with 8608 reviews on G2

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III. Payment solutions

5. PayPal

paypal-top-ecommerce-tool

PayPal is a versatile payment solution that empowers digital entrepreneurs to streamline transactions and boost profitability once they have launched their e-commerce store. With options for in-app payments and support for various models—like one-time purchases, pay-as-you-go, and subscriptions—PayPal accommodates diverse business needs. Its extensive global reach, connecting with 169 million active accounts in over 202 countries, is invaluable for entrepreneurs looking to tap into international markets. PayPal’s flexible pricing adapts to transaction size and volume, optimising cost efficiency. Additionally, PayPal’s robust security features protect businesses from fraud and chargebacks, fostering a trustworthy and secure environment for both entrepreneurs and their customers.

Price:

Click here to learn about merchant fees.

Ratings & Reviews: 4.4 out of 5 stars with 2100 reviews on G2

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6. Stripe

stripe-best-ecommerce-tool

Online payment platforms are one of the key elements that can boost an e-commerce business. Stripe provides digital entrepreneurs with a powerful, unified payment solution for scaling their businesses both online and in person. Supporting over 100 payment methods and one-click checkout, Stripe enables seamless, friction-free transactions that boost conversion rates. Entrepreneurs can expand to over 195 countries with local currency support, making cross-border sales more accessible and customer-friendly. With advanced machine learning for fraud prevention and the Optimised Checkout Suite, Stripe offers secure, smooth transactions that enhance customer trust. Its 99.999% uptime and compliance features make it reliable for startups and large enterprises alike. Stripe’s customisable APIs and easy integration empower entrepreneurs to streamline payments, optimise workflows, and increase revenue efficiently.

Price:

Click here to learn about payment methods

Ratings & Reviews: 4.2 out of 5 stars with 326 reviews on G2

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IV. E-commerce Marketing Tools

7. Intuit Mailchimp

intuit-mailchimp-top-ecommerce-tool

Mailchimp is a comprehensive marketing platform that empowers digital entrepreneurs with effective tools for email marketing and automation. Its easy-to-use interface lets users craft, send, and monitor email newsletters, and it supports SMS marketing, audience segmentation, and AI-powered personalised campaigns—all crucial for targeted outreach and customer engagement. Entrepreneurs can create on-brand content quickly using templates and generative AI, while Mailchimp’s detailed reports help optimise campaign performance. With a global user base and decades of experience, Mailchimp offers valuable features like A/B testing, automation, and landing page creation, alongside integrations with platforms like HubSpot, Salesforce, and Facebook. This suite of tools makes Mailchimp a reliable partner for scaling digital marketing efforts.

Price:

Start for free with the Standard pack in the first month and pay £15.40/month from the next month onwards. You can also upgrade to the Premium pack at £269.42/month. Click here to learn about individual plans.

Ratings & Reviews: 4.3 out of 5 stars with 12542 reviews on G2

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8. Klaviyo

klaviyo-best-ecommerce-tool

Klaviyo is a powerful marketing platform that equips digital entrepreneurs with advanced tools for personalised, data-driven marketing. With features like email marketing automation, A/B testing, and seamless CRM and e-commerce integration, Klaviyo enables entrepreneurs to build customised marketing workflows that boost customer engagement and drive sales. Its unified data and automation capabilities provide valuable insights, helping brands make informed decisions, recommend products, and improve customer interactions. Klaviyo’s AI-driven analytics and predictive insights allow entrepreneurs to understand their audience deeply and optimise campaigns for better results. Trusted by over 151,000 brands worldwide, Klaviyo’s real-time segmentation and AI-generated content support highly targeted campaigns, making it ideal for growing digital businesses.

Price:

Start for free and upgrade to the Email marketing pack at $45/month & Email and SMS marketing pack at $60/month. Click here to learn about individual plans.

Ratings & Reviews: 4.6 out of 5 stars with 1044 reviews on G2

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V. E-commerce Research Tools

9. Helium 10

helium-10-top-ecommerce-tool

Helium 10 is a powerful software suite designed to help digital entrepreneurs excel in e-commerce. Trusted by over 4 million sellers, Helium 10 offers 30+ tools that streamline product research, keyword analysis, and listing optimisation—essential for increasing product visibility and driving traffic. Its robust keyword research tools allow entrepreneurs to uncover high-ranking search terms, including backend keywords, giving listings a competitive edge. Helium 10 simplifies business management by enabling sellers to identify profitable niches, optimise product listings, and make data-driven decisions. With its all-in-one capabilities, Helium 10 is an ideal tool for digital entrepreneurs aiming to scale their online businesses efficiently.

Price:

Starter pack at $29/month, Platinum pack at $79/month and Diamond pack at $229/month. Click here to learn about individual plans.

Ratings & Reviews: 4.5 out of 5 stars with 1265 reviews on Reviews.io

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10. Ahrefs

ahrefs-best-ecommerce-tool

Ahrefs is an essential SEO toolset for digital entrepreneurs aiming to boost their e-commerce site’s visibility and performance. With features like keyword filtering, site audits, and in-depth competitor analysis, Ahrefs equips entrepreneurs with data-driven insights to refine their strategies. Its standout Site Explorer tool provides a comprehensive analysis of organic traffic and backlinks, helping entrepreneurs optimise site performance and build authority. Trusted by top marketers, Ahrefs offers a complete platform for understanding competitor strengths, auditing your own website, analysing customer search patterns, tracking brand mentions, enhancing content with AI, and monitoring search rankings—all crucial for standing out in competitive markets.

Price:

Starter pack at £27/month, Lite pack at £119/month, Standard pack at £229/month, Advanced pack at £419/month, & Enterprise plan at £13940/year. Click here to learn about individual plans.

Ratings & Reviews: 4.5 out of 5 stars with 538 reviews on G2

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VI. Analytics

11. Google Analytics

google-analytics-top-ecommerce-tool

 Google Analytics is an essential tool for E-commerce entrepreneurs, offering businesses comprehensive insights into the performance of their websites, including pages like home, product, and blog pages. This free service from Google helps analyse user behaviour, track website traffic, and understand customer journey patterns, whether from organic visits or paid campaigns. It provides valuable data on visitor demographics, device usage, and conversion rates. With Google’s unique insights and machine learning capabilities, businesses can make informed decisions and connect their data to advertising efforts, turning analytics into actionable results for improved performance and sales.

Price:

Free

Ratings & Reviews: 4.5 out of 5 stars with 6404 reviews on G2.

12. Unbounce

unbounce-best-ecommerce-tool

 Unbounce is a powerful tool that offers features like A/B split testing for page elements, providing insights into the performance of different page versions. Digital entrepreneurs can also create pop-ups and sticky bars to deliver targeted messages. With AI-driven optimisation, Unbounce helps maximise conversions by directing visitors to the most effective page variants, making it an ideal choice for improving their eCommerce store performance.

Price:

Start with the Build plan at $74/month and upgrade to the Experiment plan at $112/month, Optimise plan at $187/month, and Concierge plan at $649/month. Click here to learn about individual plans.

Ratings & Reviews: 4.4 out of 5 stars with 366 reviews on G2.

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VII. Project Management Tools

13. Trello

trello-top-ecommerce-tool

As a digital entrepreneur, you can bring tasks, teammates, and tools together on a single platform using the Trello project management tool. It uses boards, lists, and cards to offer a clear view of tasks and progress, allowing digital entrepreneurs to easily organise and monitor projects of any size. With custom fields and built-in automation, Trello helps streamline workflows, saving time on repetitive tasks. You can visualise projects through multiple views like dashboards and timelines, making it easier to track progress. Trello integrates with over 200 tools, including Confluence, Slack, and Google Drive, ensuring seamless collaboration.

Price:

Start for free and upgrade to the Standard pack at $5/user/month, Premium pack at $10/user/month, & Enterprise pack at $17.50/user/month. Click here to learn about individual plans.

Ratings & Reviews: 4.4 out of 5 stars with 13605 reviews on G2

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14. Asana

asana-best-ecommerce-tool

Every digital entrepreneur aims to boost efficiency while streamlining project coordination and Asana can help them with that. It helps teams prioritise tasks, align mission-critical goals, and manage cross-functional work with ease. Asana offers tools like list views, task boards, timelines, and real-time insights to visualise progress and ensure the timely delivery of key milestones. It enables seamless collaboration across teams by connecting information and automating processes, reducing silos, and integrating with over 200 tools. With features for strategic planning, resource allocation, and risk management, Asana empowers businesses to track, manage, and execute projects effectively, ensuring high-impact results.

Price:

Start for free with the Personal pack and upgrade to the Starter pack at £9.49/user/month, & the Advanced pack at £20.99/user/month. Click here to learn about individual plans.

Ratings & Reviews: 4.4 out of 5 stars with 10454 reviews on G2

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Conclusion

E-commerce tools are crucial for online businesses aiming to gain a competitive edge and streamline operations. They minimise manual work, provide valuable insights, and help attract more customers, making them essential for growth. As the digital landscape evolves, using the right E-commerce tools is key to scaling and thriving in a competitive market.

For further queries, you can get in touch with us by clicking here.

Author Profile

Manuela Willbold
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
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