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How To Choose The Right Payment Gateway For Your E-commerce Site
Table of Contents
Running an e-commerce site is not easy when you need to think about updating inventory and stock levels, processing orders, and taking payments successfully. Many e-commerce sites start out without planning any of these elements and quickly find themselves struggling. Finding the right payment providers to partner with on your site should be one of your main priorities in 2020.
In this article, we are going to give you some tips to help you choose the right payment gateways for your e-commerce site and discuss some of the things you should check. Keep reading to find out more.
Check the Options
One of the first things that you should do when you are choosing a payment gateway for your e-commerce site is to do plenty of research. If you haven’t set up a website in a few years, or indeed ever, then you might not realise just how many options there are. Sure, there are the common options that include credit cards or PayPal but there is so much more. Do some additional research on payment methods such as Neteller, Bitcoin and Skrill to get all of the information you need.
How Secure Are They?
If you want your customers to commit to making a payment on your site, you are going to need to offer a secure portal for them to do so. In 2020, more and more people are aware of online security and they won’t make a payment using a method they have never heard of. This website providing online casino games is a good example of an e-commerce site that is transparent about the payment methods on offer. Trusted methods are used and clearly explained to any potential customers. You can assess the security element carefully.
Fees Attached
Another thing to consider when you are choosing a payment gateway for your new website is the fees that come along with some of these payment methods. While PayPal is one of the most popular payment methods online in 2020, it can also come with fees attached that will affect your profit margins. It is important that you do additional research into the fees added for both your business and your customers. Decide what you can afford to sacrifice and what matters to you, and you should make the right choice. PayPal is secure, easy and quick and it’s linked to other payment services like Xoom for example, which makes it more attractive despite the additional charges.
Read Reviews
Finally, you should consider reading some reviews of popular payment gateways before committing to anything. You might have used these methods in the past as a customer, but have you ever used them on another website? A review by a company in a similar business position to yours can give you a lot of information on which method to choose. If they have had issues with a method on your list, try to avoid them.
Final Thoughts
If you are hoping to choose some payment methods that you will accept on your new e-commerce site, make sure to consider everything that we have discussed in this article. This should help you to make the best decision for your business and customers. Read this guide about the 10 best payment gateways and their pros and cons to compare them all.
Manuela Willbold
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