Mastering B2B Commerce in 2025

B2B commerce models are dramatically changing with the rapid adoption of digital technologies. Enterprises are learning to work around this and preparing for possible pitfalls by tracking emerging trends and detecting viable solutions. Enter Salesforce B2B Commerce Cloud, a game-changing tool in this digital transformation.

To effectively leverage this platform, many businesses are exploring Salesforce B2B commerce cloud implementation services.

Read this article and learn more about the current trends in B2B commerce and how Salesforce B2B Commerce Cloud helps businesses streamline operations, meet changing buyer expectations, and reduce sales friction

Current Trends in B2B Commerce

In the sections below, you’ll discover the key trends reshaping B2B commerce today.

Rise of Remote Selling

Remote interactions have become the standard in B2B sales. Physical distancing and travel limitations have accelerated this shift.

A report by McKinsey indicates that 51% of B2B companies now prefer selling products and services online without direct sales representative involvement. That’s a dramatic change from the pre-pandemic era.

This shift isn’t temporary. According to the same source, over 65% of B2B brands are planning to increase their investments in e-commerce in the next two years.

Elevated Customer Expectations

Consumers are now looking for high-quality remote experiences. To fulfil these requirements, businesses need to build better digital platforms to minimise the cost of sales and improve an overall impression.

To suit these expectations, businesses redesign their platforms. They are addressing features like rapid reordering, transparent pricing, self-service tools, and mobile-friendly design.

Necessity for Digital Advancement

According to the Salesforce State of Commerce Report, e-commerce has freed teams from order processing and enabled them to take on the role of strategic advisors — 63% of B2B sales leaders agree with this statement.

This transition allows salespeople to spend more time getting to know the market, the industry, and customer needs.

To fully realize the benefits of this digital advancement and streamline internal processes, businesses can leverage automation services like those offered by Routine Automation.

Salesforce B2B Commerce Cloud: A Closer Look

The Salesforce B2B Commerce Cloud allows for seamless integration with the Salesforce CRM platform providing a single view of the customer to combine commerce and CRM data.

Account managers can see orders, carts, cases, and opportunities for individual clients and in the aggregate through this integration.

Key Benefits of Salesforce B2B Commerce Cloud

Now that you know what Salesforce B2B Commerce Cloud is, let’s take a closer look at how it actually helps businesses.

Engaging New Customers

By taking advantage of consolidated customer data from the marketing, sales, and support departments, businesses can interact with customers across multiple digital touchpoints.

Real-time personalized information for each customer provides guidance in a single pipe, which then leads to retention and loyalty through guided buying experiences.

Catering to Industry-Specific Needs

Salesforce B2B Commerce Cloud addresses diverse industry requirements with personalized digital approaches.

Features include streamlined ordering, account-based pricing, split shipments, retail store inventory stocking, contract pricing support, and custom catalogs. These capabilities facilitate increased subscription sales, automated renewals, and recurring revenue generation.

Accelerating Market Entry

Digital solutions help businesses to penetrate the markets in weeks instead of years. Salesforce B2B Commerce Cloud enables fast deployment of customized branded storefronts, scaling capabilities via a broad partner ecosystem.

Every integration connects applications and data and, in doing so, builds a 360º customer view that drives more informed decision-making and greater customer service.

How Salesforce B2B Commerce Cloud Solves Common Operational Problems?

Salesforce B2B Commerce Cloud isn’t just a tool for selling online. It’s designed to tackle specific operational challenges faced by B2B businesses:

Manual order entry slows down teams. With Salesforce, clients can self-serve through intuitive portals, dramatically reducing the number of manual inputs for the sales team.
Pricing inconsistencies lead to lost trust. The platform ensures accurate contract pricing is applied automatically, based on account rules.
Approval workflows delay transactions. Salesforce allows for built-in buyer-side workflows, so companies can mimic real-life purchasing processes, such as requiring purchase manager approval.
Buyers want control over their orders. Instead of calling or emailing sales reps, customers can access real-time shipping data, invoice history, and reorder options from their dashboard.
International businesses need flexibility. The platform supports multiple currencies, languages, and localized tax settings, making it easier to scale globally.

These features are not optional add-ons — they solve real pain points that otherwise require custom development or significant operational overhead.

Real-World Success Stories with Salesforce B2B Commerce Cloud

Nothing explains the platform’s influence like real-life examples. Below, we’ll look at how most-known market brands are leveraging Salesforce B2B Commerce Cloud to optimize their operations and grow.

Adidas: Enhancing eCommerce and Customer Engagement

Adidas used Salesforce Commerce Cloud to integrate its eCommerce framework across various countries. By combining multiple sales channels from mobile to social media, Adidas was able to create a fluid buying experience.

In 2016 alone, this resulted in 59% more eCommerce sales, clearly showing how the platform can increase online sales and reach out to customers.

Godiva: Streamlining Corporate Gifting

Luxury chocolatier Godiva utilized Salesforce B2B Commerce Cloud to simplify its corporate gifting process. The company developed 78 microsites dedicated to corporate clients, automating the ordering process and reducing operational costs.

This initiative not only enhanced the customer experience but also showcased the platform’s versatility in addressing unique business needs.

Jaipur Rugs: Weaving Efficiency into Sales and Service

As another example, Jaipur Rugs, a manufacturer of handmade carpets based in India, wanted to boost its sales and service operations, built on Salesforce B2B Commerce Cloud. B2B customers could now order online and manage inventory efficiently.

Zenyum: Smiling More with Streamlined Operations

The Singapore-based dental care startup Zenyum used Salesforce B2B Commerce Cloud to simplify its operations and improve customer interaction.

Zenyum leveraged the platform to automate its operations, streamline its customer relationship management, and expand its business across various Asian markets. This deployment underscores the platform’s scalability and powerful nature for growing businesses.

Conclusion

Adapting to digital trends is imperative for B2B commerce success. Salesforce B2B Commerce Cloud offers a set of complete solutions that meet current market demands, promote customer engagement, and streamline operations.

Adopting this platform will help business to have strategic positioning in the changing digital world.

Ready to deploy Salesforce B2B Commerce Cloud? Contact Routine Automation to get expert support tailored to your business needs.

Author Profile

Christy Bella: Blogger by Passion | Contributor to many Business Blogs in the United Kingdom | Fascinated to Write Blogs in Business & Startup Niches |