Business

GPS Tracking in Different Industries – Benefits and New Opportunities

By Ryan Bradman | July 27, 2023

Table of Contents

The majority of us use GPS tracking features of different mobile apps quite often in our everyday tasks. For example, we rely on them when we need to find the best route to an unknown location or when we call a taxi or order pizza and want to monitor the delivery process. But in this article, we offer you to have a look at this technology from the perspective of businesses. How can different industries benefit from it?

GPS Tracking in Different Industries

GPS in logistics

It is probably one of the most popular and obvious use cases of GPS-powered solutions in the business world. The first GPS trackers were installed on trucks a couple of decades ago, but since then, their capacities have greatly expanded. Thanks to such trackers, managers and operators can always get real-time data on exact truck locations, better plan all supply chain processes, and find alternative solutions in case of any emergencies. Drivers can also quickly opt for a new route if there is such a necessity due to traffic jams, weather conditions, or other circumstances.

Moreover, logistics companies can use data received from GPS-enabled devices to analyze the behaviour of their drivers on the roads and to understand whether they follow all the traffic rules and pay attention to speed limits.

GPS in the sports industry

GPS in sports is also not a recent innovation. However, it definitely deserves our attention. With the growing adoption of technologies in this industry, the number of use cases of GPS is increasing as well. In general, the global sports tech market reached a volume of $29 billion in 2022, and according to experts, in 2030, this figure will hit $103 billion. With stable investments in tech solutions for sports, we can expect to observe the introduction of absolutely cutting-edge GPS-powered products already in the nearest future.

With GPS tracking technologies, it is possible to gather a lot of different types of valuable data such as athlete’s running speed, acceleration/deceleration time, running distance, positioning on the field, athlete’s load, and others. Thanks to these insights and data analytics functionality, it is possible to improve game strategy planning, enhance the efficiency of training, and increase the number of athletes.

GPS and rental services

Have you ever thought about why bike rental services are not afraid to lose all their money and bikes because of thefts? The answer is absolutely simple. All their bikes are equipped with GPS trackers. It means that on a map in a special app, the staff can easily find the location of each bike. Of course, some thieves are very skilled and well-prepared. And they know how to damage this tracker and make the bike invisible to employees. However, that’s already an extraordinary case.

Similar solutions are used by limo and other vehicle rentals. Business owners can always see the exact real-time location of their vehicles and timely take the required measures.

By the way, GPS tracking devices are also often installed on corporate cars that employees get from their employers. Very often, they are allowed to use these cars only for solving their business tasks. That’s why managers need to monitor the movements of their vehicles.

Location-tracking in delivery services

It doesn’t matter whether we are talking about the delivery of flowers, pizza, or parcels. The majority of such services already rely on GPS today. And there are tangible benefits for both businesses and their clients. Thanks to GPS-powered applications, it is possible to monitor the location of a courier and better estimate the time when a final destination will be reached.

As a result, business processes can be optimized and significantly better organized. When a manager knows the real-time situation with each delivery, it is possible to create highly accurate plans for further tasks.

All this has a very positive impact on customer loyalty and satisfaction as they can better plan their own time when they are waiting for some products to be delivered.

GPS in agriculture

Despite the fact that agriculture is widely believed to be a very traditional sphere, today it is open to different types of innovations and technologies. Various tech solutions, including those that are enriched with GPS capabilities, are used to increase the volumes and quality of products.

GPS is widely used in precision farming. This concept presupposes applying various smart farming methods and tools to increase control over all the related processes. It includes monitoring the location of livestock, equipment, and vehicles which would be impossible without GPS technologies.

Final word

GPS solutions today are widely applied across different business domains with a view to increasing the efficiency of numerous processes, optimizing a lot of tasks for employees, and enhancing the quality of the offered services. All these changes can ensure stable growth in profits and the possibility to expand business activities and reach a wider group of potential customers.