Business Tips

5 key tips to use promotional items in an effective manner

By Ryan Bradman | March 6, 2020

For those of you who are under the impression that people really don’t think one way or the other about promotional items, think again. There have been more than enough studies over the years debunking that claim and proving that at least half the customers out there would like to receive promotional items a lot more often than usual. When used in a proper manner, you will truly be surprised at the various functions that can be accomplished. Their most efficient role is that they are effective for advertising and the fact that clients are reminded of your existence because of them from time to time.

Increasingly, people are finding out that whether it is involving the best promotional items or other types of items out there, the act of rewarding a client for loyalty or even a referral is becoming a lot more common. Plus, with quality promotional items that have been thought about in a thorough fashion, you can be sure of the fact that a new client will be a lot more likely to do business with your company as well. This, in itself, is just the beginning. Let us take a close look at the top five tips provided by Arcadia Corporate Merchandise to use promotional items in an effective manner:-

The enhancement of a sponsored event

With this kind of an event, one may not realise it at first, but there is a unique opportunity to lure in new clients that will help you take your business to greater heights than ever before. In this regard, it is best that you give them something that they can take back home, so make sure that they leave a lasting impression.
Making it personal

This basically means handing over the item personally to the client. Not only does that show that you care deeply about the relationship, but also the fact that you value them as both a friend and a client much more than they realize. As opposed to them picking out one item amongst many, as that just seems like a freebie.
Maximum exposure

In this regard, you need to be extra careful and choose products that reflect your business in the best and most positive manner. For instance, if you are running a clothing store, your focus should ideally be on reusable shopping bags and the like. Basically, choose an item that is complementary to your business in the most perfect way.
Rewards paired with rewards

Here, the ideal way of thanking a client that has helped your business in every way would be to provide them with a promotional item. Not only will it be a lasting reminder of your successful venture, but the first bonds of loyalty and friendship have been formed as well. You could do it in a way so that other clients take notice of this and approach you, turning it into the perfect conversation starter. Hence, items with a long-lasting shelf life would be your best bet.
The use of a variety of products

The first thing that you need to realize about promotional products is that there are no rules as such. One can get extremely creative with both the design and application aspects without any boundaries to hold you back. A great idea would be for you to segregate different products for long-time clients, first-time customers, and business associates. This, along with letting the client choose the product, would be the ideal way of going about things.

Always remember – It really doesn’t take a lot of brainstorming and thinking with regard to promotional items and what to do with them. What people need to focus on and figure out is the fact that with clear goals and a great design, there are more than enough ways in which promotional items can become an extremely effective tool for both small and large businesses.

First and foremost, one will have to decide which items in particular work for their business in the best possible way. Once that has been done, then one can start focusing on the various creative ways to give them away. This may come as a surprise to a lot of people, but many services out there even hire specific expert companies to help them out with the entire process.