Business Tips

5 Reasons Why Email Marketing Still Matters

By Ryan Bradman | October 25, 2019

When a person sets up a business their main goal is to expand it and increase revenue. This is possible by the selling of good quality products and services. But, along with that the company needs to have strong advertising campaigns and a good connection with its customers. And in a world where everyone is in a hurry to beat the ones ahead of them, it’s not going to be easy to expand one’s business.

This is where the dependency on digital marketing comes to play. The tactics used and the digital marketing strategies which are put into play, contribute to the rapid growth of a company or business. One part of this is known as email marketing, which implements the sending of mails in bulk to subscribers. For which we would recommend you can check out postcards newsletter template builder, something which will reduce your load.

Now, before we explain what the benefits of email marketing are, let us give you a brief of what is email marketing and what are email templates.

What is email marketing?

It is a type of marketing which is considered audience-oriented. If successful, it will definitely pace your company’s growth while, making your company popular and known among customers. The term audience-oriented means; a different set of an audience should receive a different set of emails. And these mails need to be customized to suit a particular set of audience’s interest. The more an audience group will be able to relate to the mail the more chances that they will purchase your products and services.

Email marketing is trending and has seen a good high, but many companies are still not paying attention to their email marketing campaigns. It’s like as if they are leaving a bag full of cash outside on the table. You can check out the list of best email marketing software reviews and choose the best one for your business.

What are email templates?

As mentioned above that email marketing is an audience-oriented marketing tactic. And, for it to work, a different set of an audience should receive a different set of mails. Now, to make that possible, should a person sit down and write more than hundreds of mails?

Well, in such cases we would recommend you opt for email templates. These are pre-structured designs which can be used as formats for your emails. All you have to do is choose an email template, upload the required content and forward the mail forward. This tends to save a lot of time in comparison to drafting the mail from scratch.

Top 5 benefits of email marketing:

1) Targeted and Personalized Content

The main reason email marketing campaigns succeed is because a receiver wishes to read what is in the mail. For they feel the mail has been drafted just for them and it understands their needs. Thus, making the recipient consider buying the products and services a company has to offer. It acts as a reliable form of communication between the brand and the customer.

2) Increased Brand Recognition

Email marketing is the best tactic to increase your brand value as it spreads the name of your company & brand all over. Along with that, it also provides you with a direct pathway to the inboxes of potential customers. The more emails sent, the more your brand will be known and the more people will pay attention to what you have to offer.

You can also use these mails as a way to get feedback and then work on what the customers have to say. This way the customers will also feel that they are being taken seriously.

3) Increased Sales

The conventional methods of advertising which included; billboard advertising, distribution of pamphlets, displaying ads on TV, and flyers, all are good. However, the output generated by digital marketing is unbeatable. Email marketing when done correctly gives a generous response and hence helps in boosting the sales of a company. This is because people are getting offers while sitting at home, and all they have to do is revert back. Hence it is easier for them and beneficial for brands.

4) Flexible Strategy

With other conventional advertising methods, you have time and budget constraints. Like to advertise on television you have to spend a good amount of money. Or with billboard advertising you have to pay a monthly lease or rent for the board, you will be using. While, that’s not the case with email marketing, as the setting up and running of a campaign is just as easy as bringing it down. So, you’re the one in charge and can take advantage of this flexibility.

5) Strengthen Customer Relations

As this type of marketing is based on the customer response. If a company handles their customer’s feedback well, they tend to create strong relations with customers. This is, in turn, contributes to the growth of the business and brand.