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When Covid-19 hit, most of the food industry experienced big changes. For a lot of producers, the pandemic was an opportunity to grow their business. An area that has grown is frozen food packaging.
The fact that companies allowed work from home has caused an increase in frozen items being purchased. Items such as vegetable mixes, seafood, frozen meat and so on became the most sold items in the supermarket. This led directly to an increased demand for frozen food packaging.
Sustainable packaging is vital for the quality of food products. When speaking of frozen food, the type of packaging used makes the whole difference.
The right type of packaging should be made of high-quality laminate films to preserve the product and protect it against dehydration or oxidation.
When supplying packaging for frozen food products, it is important to put the consumer values first, and how the packaged product will be used in their daily lives.
The 3 things to consider when providing packaging for frozen food business are:
- design
- convenience
- sustainability
Things to consider when selecting the right frozen food packaging
Great packaging design
When it comes to frozen food packaging, design is everything. Consider this: the package must be visible to consumers through a layer of glass (sometimes even when that glass is fogged over). As a result, the design should be bright, clear, and eye-catching. If you look through the frozen food aisles, you’ll see a lot of different brands and versions of the same product. There is a lot of competition in everything from potatoes to waffles, veggies, and chicken products.
You have an advantage over competing brands by using digital printing on flexible packaging. The ability to create high-impact visuals with 360-degree artwork for a truly unique product is one of the best things regarding design. Furthermore, because no plates are required, there is no lengthy setup time.
Simple and convenient
An excellent frozen food package should provide the consumer with at least one benefit, if not several. Because of this, bags and pouches are the most common packing format in the freezer aisle. They are environmentally sustainable and provide consumers with convenience advantages such as being lightweight, unbreakable, and resealable. They’re also convenient for consumers to carry, utilize, and store.
Frozen food bags and pouches should be resealable to allow consumers to quickly open and (completely) close the package while keeping the contents fresh. They should also make certain that the product is simple to prepare. Many containers, particularly frozen veggies, allow customers to cook the food directly in the bag, or the microwave. Consumers demand convenience, but their desires do not end there.
The frozen food sector is loaded with opportunities, whether you are an established frozen food company or starting a new line of products. There is tremendous room for growth in terms of product development, brand recognition, customer acquisition, and revenue. With frozen food packaging that delivers convenience, sustainability, and good design, brands can easily differentiate themselves.
Sustainable packaging matters
Aside from convenience, today’s consumers seek sustainability in their products, from the ways the product is manufactured to how the packaging helps in reducing waste. Many bags and pouches are built with resealing technology to help with this, allowing consumers to effortlessly select a single serving of their favorite snack, vegetable, or protein and reseal the bag or pouch for later use. This also prevents freezer burn from occurring inside the product.
This minimizes the amount that must be thrown, therefore it minimizes the waste. The recyclable film is strong and flexible, withstanding cold temperatures without breaking, splitting, warping, or shattering. Recyclable packaging can be vacuum sealed with superior hermetic seals, creating an airtight environment ideal for frozen food preservation.
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